Dong Nguyen, the Vietnam-based creator of Flappy Bird, had somewhat of a meltdown in February this year. But there is a difference – and it lies in the mindset of the founders. The company’s first proposition Crossy Road was downloaded 2.5 million times in less than a week, dominating the ‘family’ category charts and claiming the number one position on the iPad App Store in Australia, US, UK, Canada, France, Italy, Switzerland, Russia, South Korea and the Netherlands.Ĭrossy Road’s success that can easily be likened to that of Flappy Bird.
And then there are companies like Melbourne-based Hipster Whale, the indie game development company behind one of the most successful debuts into the mobile game space since Flappy Bird.
They spend year after year chasing scale, but never quite reaching it.
For many founders, from the moment they wake up, the thought ‘how do I scale’ permeates their mind, racing against the clock before their day has even begun.
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